Market Entry · Luxury Consumer Goods · 2022
Chinese Luxury Brand India Market Entry
First Indian retail partnership; brand launched in 5 tier-1 cities.
Confidential — Chinese Consumer Brand
Key Metrics
9
Months to first retail partnership
5
Cities at simultaneous launch
+40%
vs. global new-market average
1
Anchor retail partnership secured
Challenge
A high-growth Chinese luxury lifestyle brand sought to establish a physical retail presence in India to capture the rapidly growing HNI consumer segment. The brand had no India experience, no regulatory relationships, and no understanding of the retail landscape or consumer behaviour.
Solution
We conducted a comprehensive India market entry feasibility study, mapped the competitive luxury retail landscape, and identified the optimal retail format and partnership model. We then facilitated introductions with India's leading luxury retail operators and managed the commercial negotiations, leveraging our knowledge of both Indian and Chinese commercial expectations to bridge the inevitable gap.
Results
The first Indian retail partnership was established within 9 months. The brand launched simultaneously in 5 tier-1 cities — Delhi, Mumbai, Bengaluru, Hyderabad, and Chennai. First-year India revenue exceeded the brand's global average for new-market launches by 40%.
Work Breakdown
Feasibility Study
Full India luxury market feasibility report covering consumer segmentation and competitive positioning.
Retail Partner Identification
Assessment of 8 potential Indian retail partners; recommendation of 2 for negotiation.
Commercial Negotiations
End-to-end negotiation support bridging Chinese and Indian commercial expectations.
Launch Planning
5-city simultaneous launch plan covering retail design, PR strategy, and event execution.
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